On September 23, 2016 the Advertising Standards Canada (ASC), a non-profit industry group that provides guidance to industry and Health Canada on acceptable marketing claims has provided an update to the 2006 Consumer Advertising Guidelines for Marketed Health Products (for Non-prescription Drugs including Natural Health Products). While the current 2006 guidance is a very useful document, the new draft document expands on the product categories for which the ASC provides advertising guidance to now include medical devices and vaccines, a welcome addition.
The draft guide at a mere 33 pages is considerably shorter than the 2006 version, but is no less useful, linking to additional guidance’s that may be of help. The new format provides many clear examples of acceptable and unacceptable advertising claims for drugs, natural health products (NHPs), medical devices and vaccines. Additionally, it provides new guidance in the following areas:
The current 2016 draft Consumer Advertising for Marketed Health Products is presently under consultation, but is an appreciated guidance from the ASC. The additional guidance given will help companies making drugs, natural health products, medical devices and vaccines ensure that their products marketing claims are compliant. Moreover, the new examples in the guide are a great help. While this guide appears to be quite useful, it is still recommended to provide feedback to the ASC regarding this consultation which ends on November 22, 2016 to have your voice heard even, if it is just to comment on the usefulness of the guide.
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