The responsibility lies within the company who’s marketing a product to ensure that all promotional materials are truthful and never misleading. Advertisements, websites, and all forms of social media need to attract consumer attention, while remaining compliant towards all applicable regulations. Because of this, it’s necessary to develop a compliant sales and marketing plan from the outside, as well as have regular reviews conducted in regards to sales and marketing materials.
Advertising Clearance Services for the United States
- Creation of core compliant claims
- Analyzing structure/function claims, nutrient content claims, health claims and disease claims
- Review website content, testimonials, blogs, and social media pages
- Review sell sheets, brochures, and all marketing material
- Review all advertising including print, radio, television, email/phone blasts
- Provide compliance training to sales, marketing, and call center teams
Advertising Clearance Services for Canada
- Creation of core compliant claims
- Review website content, testimonials, blogs, social media pages
- Review sell sheets, brochures, and all marketing material
- Review all advertising including print, radio, television, email/phone blasts
- Provide compliance training to sales, marketing, and call center teams
- Coordinate applications for broadcast advertising clearance