In 2003, two mates Travis Garone and Luke Slattery from Melbourne Australia were having a quiet beer at the Gypsy Bar on Brunswick St, Fitzroy when their conversation turned to recurring fashion trends. They questioned where the Mo had gone and joked about bringing it back.
The two friends decided to talk their mates into growing a Mo. Inspired by a friend’s mother who was fundraising for breast cancer, they decided to make the campaign about men’s health and prostate cancer. They designed rules and guidelines for Movember (which are still in place today) and agreed to charge ten dollars to grow a Mo. Trav designed the first Movember logo, and they sent around an email titled Are you man enough to be my man? They found 30 guys willing to take up the challenge.
From 30 Mo Bros in Melbourne, Australia in 2003 to 4 million Mo’s by 2013, Movember, through the power of the moustache, has become a truly global movement that is changing the face of men’s health.
Since those first few years, Movember has continued to grow at an extraordinary pace, and today, with the support of hundreds of thousands of Mo Bros, Mo Sistas and their donors, Movember is fulfilling its vision: To have an everlasting impact on the face of men’s health.
This year the dicentra men joined the challenge to raise money in support of prostate cancer. For our first year we are proud to say we raised close to $1000.00 and we know we will do better next year.
Thanks to all that supported dicentra’s Movember year. Next year we are going for the handlebar look!