A “Brand Name” is defined as the name under which your NHP (Natural Health Product) is registered or sold. Selecting a “Brand Name” for your NHP is an important part of marketing your product – you want to make sure the name is eye-catching and informative to the consumer to help set it apart from other products on the shelf. However, it is also crucial that the name of your product is not misleading, or you may run into trouble when trying to register your product with the NNHPD (Natural and Non-Prescription Health Products Directorate).
As part of the Product Licence Application (PLA) process, the NNHPD will review all aspects of the product, including the brand name, according to Section 9 of the Food and Drugs Act, to ensure the product is not presented in a misleading manner. For example, if your product is named “Immune Support” but does not support any immune claims, the NNHPD will likely ask that the brand name be changed to something that more accurately represents the product. Determining whether your brand name is acceptable can sometimes be tricky and, in some cases, may lengthen the PLA review process. To help you evaluate the acceptability of your Name in the Canadian Market, consider the following questions:
Creating a Brand Name for your product can be unexpectedly challenging in the Canadian Market, especially if the claims you hoped would be supported by your product are not. For additional questions or help regarding naming your NHP’s, contact one of dicentra’s consultants today! Need help supporting a product claim or Brand Name that has limited evidence available? Contact our Clinical Research Division!