Advertising and Promotional Materials can determine the success of a product and incorrect advertising can hamper business. However, it is also the responsibility of the company to ensure that any and all advertising and promotional materials are truthful and not misleading. Advertising is regulated by Federal Trade Commission in the United States, and by the Competition Bureau in Canada. All advertisements, including websites, facebook pages and all forms of social media must be able to attract consumers, while remaining in compliance within the regulations.
Our services in Advertising and Promotional Materials Review include:
- In –depth review of websites and marketing materials for compliance
- Regulatory Strategies for optimizing claims
- Risk information guidance
- Bilingual text services (Canada)
At dicentra, we have plenty of experience reviewing advertising and promotional materials. Our aim is to optimize labels and marketing materials to be shelf- and regulation-friendly.