Advertising and Promotional Materials can determine the success of a product and incorrect advertising can hamper business, especially for products entering Canada. However, it is also the responsibility of the company to ensure that any and all advertising and promotional materials are truthful and not misleading. Advertisements, websites, facebook pages and all forms of social media must be able to attract consumers, while remaining in compliance within the regulations.
At dicentra, we have plenty of experience reviewing advertising and promotional materials. Our aim is to optimize labels and marketing materials to be shelf- and regulation-friendly.