SEM & SEO Specialist

Position: SEM & SEO Specialist

Location: 603-7 St Thomas St., Toronto, ON



The successful candidate will be the in-house subject matter expert on SEM & SEO and will plan and implement all SEM & SEO related activities for both business segments Vitarock & dicentra. The SEM & SEO Specialist will be responsible for lead generation on paid search and email, as well as deployment of analytics & dashboards. The SEM & SEO Specialist will manage and report on all SEO tasks and will be involved with the content workflow, publishing and ensuring all content is SEO ready.



  • Responsible for lead generation through paid search, including planning, executing, and optimizing all paid search campaigns for multiple business segments
  • Manage bidding strategies and optimizations for CPC campaigns
  • Create a plan for on-page and off-page SEO elements for implementation across multiple platforms
  • Work with IT and Marketing to implement SEO plan across all platforms
  • Incorporate SEO & SEM recommendations into the content and communications strategies
  • Provide keyword analysis for campaign ideation
  • Identify, establish, report, and create dashboards for KPI’s related to SEM (e.g. CTR, CR, ROAS, etc.) & SEO (e.g. page rank, authority, load times, etc.)
  • Program and implement conversion tracking from ads to contract won through Salesforce
  • Assists in content publishing to lead generation channels
  • Measure and report on all online activity for both Vitarock & dicentra, to show a full picture of online marketing’s revenue impact



  • Ability to adapt and thrive within a small entrepreneurial environment where priorities shift quickly
  • Detail-oriented
  • Thorough
  • Collaborative
  • Experimenter
  • Time-management
  • Multi-tasker



  • 1+ years’ agency or client-side experience in a demand marketing, digital marketing, SEM, or SEO related position required
  • Post-secondary education
  • In-depth knowledge and experience using industry tools (such as Google Ads, Google Analytics, Search Console, Moz, SEMRush, Keyword Planner, Wordstream, Brightedge, etc.) is required
  • Experience with analytics (sales, website) is required
  • Experience with data visualization software (Tableau, Datastudio, or Power BI) is required
  • Google Ads + Analytics, and/or Facebook certification required
  • Track-record of delivering campaigns with a positive ROI
  • HTML/CSS, PHP, JavaScript, and front-end web development experience a definite asset

Applying for this Position:
To be considered for this opportunity, please email your CV and related documentation to with the position in the subject line.


dicentra is firmly committed to creating a welcoming, accessible, respectful and inclusive environment at our company in all divisions. We support the safety of employees and clients of diverse backgrounds and experiences. We also strive to meet individualized accessibility to ensure full inclusion for everyone.


About dicentra:
dicentra is a contract research organization and professional consulting firm that specializes in addressing all matters related to safety, quality and compliance for all product categories in the life sciences and food industries. We evaluate, implement, and provide all the necessary support for our client’s products and operations, allowing them to gain market access while building confidence in their brand.

We achieve this through our four business divisions:
Life Sciences Consulting
Food Safety & Quality Consulting
Global Certifications
Clinical Trials

Our team of experts work collaboratively to protect and improve our client’s businesses. We strive to promote a dynamic environment and encourage our team to continuously develop and enhance their skills and expertise, resulting in innovative solutions for our clients.